Facebook is now the most expensive website in the world: 15 billion dollars!!!
Microsoft, which has not find its strategy on the web yet could not let Facebook become another Google’s property!! Microsoft had to be a part of it!!
But they paid the price: 240 million dollars for only 1.6% of the site.
As you know, Facebook is a website first dedicated to students from university. It allowed them to get connected with their friends and to create a selected community. The concept is not very far away from myspace, but it is definetly a “high level” myspace, not dedicated to music and so on but mainly to the network.
Facebook is nothing without its users. The site, as many Web 2.0 sites, provides no content itself, but the information given by the members are an amazing amount of potential money for the advertisers, and companies. Indeed, the formula: “tell me who you know, I will tell you who you are” shows the site is a key issue to advertisers always in need of contacts, and furthermore, in need of a precise description of their targets. In fact, we all describe what we do on facebook, we tell our age, our education, our job… a lot of information that can be used for business reasons.